Milan Design Week 2021 witnessed a remarkable transformation of La Pelota Jai Alai, an indoor sports center nestled in the heart of Brera. This historic venue, usually echoing with the rhythmic thwack of jai alai balls, became a captivating “village” showcasing Hermès’s stunning new home collections. The presentation wasn't merely a display; it was an immersive experience, a testament to Hermès’s commitment to craftsmanship, artistry, and the seamless integration of luxury into the domestic sphere. This article delves deep into the Hermès Brera experience, exploring the various facets of the new home collections unveiled, from the soft embrace of cashmere throws to the bold graphic statements of the iconic Hermès plaid.
A New House, a New Perspective:
The Hermès Brera presentation wasn't just about launching new products; it was about presenting a new vision of the Hermès home. The brand, renowned for its exquisite leather goods, silks, and perfumes, extended its artistic touch to the realm of interior design with a collection that felt both familiar and surprisingly innovative. The "village" setting itself contributed to this feeling, breaking down the traditional barriers of a formal product launch. Instead, the various collections were presented in intimate, inviting spaces, each designed to highlight the unique character and purpose of the pieces. This approach allowed visitors to engage with the products on a more personal level, experiencing the textures, appreciating the craftsmanship, and envisioning how these pieces could integrate into their own homes.
The overall aesthetic of the new Hermès home collection resonated with the brand's established identity: a sophisticated blend of classic elegance and modern minimalism. The colour palette was rich yet restrained, featuring earthy tones, muted pastels, and the occasional bold pop of colour that perfectly complemented the natural materials used throughout the collection. This careful curation created a sense of harmony and balance, reflecting the brand's commitment to timeless design that transcends fleeting trends.
The Soft Embrace of Hermès Cashmere:
Cashmere, a material synonymous with luxury and comfort, played a prominent role in the Hermès Brera collection. Soft, sumptuously textured throws and blankets in a variety of colours and patterns were showcased, each a testament to the brand's dedication to quality and craftsmanship. The cashmere was sourced from the finest herds, ensuring exceptional softness and durability. The designs ranged from classic solids to more intricate patterns, offering a diverse selection to suit various tastes and interior styles. The subtle sheen of the cashmere, the way it draped elegantly, and the sheer tactile pleasure of touching it underscored the luxurious nature of the collection. The presentation emphasized the versatility of cashmere, showcasing its ability to add a touch of understated elegance to any room, from a cozy living room to a sophisticated bedroom.
The Enduring Appeal of the Hermès Plaid:
The iconic Hermès plaid, a motif deeply embedded in the brand's heritage, made a strong appearance in the new home collection. Reinterpreted in fresh and exciting ways, the plaid was featured on cushions, throws, and even tableware, demonstrating its adaptability and enduring appeal. The vibrant colours and bold graphic patterns brought a sense of energy and dynamism to the collection, offering a striking contrast to the more subdued pieces. The use of different scales and variations of the plaid ensured that each piece felt unique, allowing for creative layering and combinations within a home setting. The plaid's versatility was highlighted through its application across different materials and products, showcasing its ability to seamlessly integrate into diverse interior styles, from contemporary to classic.
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